2025 Goals & What’s Ahead!
We’re already a few months into 2025, but I’ve taken some time to reflect on what I truly want for Salt & Lavender Clothing this year. Time and new opportunities have given me the clarity I needed, and now I’m ready to share my vision. A new year means fresh possibilities, and I couldn’t be more excited about what’s ahead! As I continue to build and grow this little dream of mine, I want to take a moment to share my goals for the year—and trust me, they’re all about making Salt & Lavender Clothing even better for YOU!
Expanding Our Style & Getting Bolder
This year, I’m stepping outside my comfort zone by introducing a more diverse range of cute, casual, and comfortable styles. While versatile, feminine, and neutral pieces will always be at the heart of Salt & Lavender Clothing, I want to push the boundaries a bit. Think bolder prints, eye-catching colors, and fresh silhouettes that bring new energy to your wardrobe.
My goal is to curate a collection that not only stays true to SLC’s style but also offers something unexpected and fun!
Increasing Local Awareness & Being More Accessible
One of my biggest goals this year is to increase local awareness of Salt & Lavender Clothing and making it more accessible. Shopping online is great, but nothing beats meeting you in person and seeing firsthand how much you love our pieces. That’s why I’m beyond thrilled to share that I’ve been accepted to attend the Powell Street Market (yay!), and I’m keeping my fingers crossed for a spot at the Dublin Market at Bridge Park.
These markets aren’t just about selling clothes. They’re about connecting, creating a memorable experience, and making Salt & Lavender Clothing a go-to boutique for our local community. I can’t wait to showcase our collection in a fun, interactive setting, where you can see and feel the quality of the pieces for yourself but also help us grow SLC.
Plus, I’m excited to share that our website got a fresh update this week! It now has a brand-new look, with clear clothing categories right on the homepage, making it easier for you to find exactly what you’re looking for. We’ve also improved product reviews to showcase them more effectively, so you can get a better idea of how our pieces fit and feel before making a purchase.
Reaching a Wider Audience & Growing Our Community
While I absolutely love the community we’ve built so far, I know there are so many more amazing women who would love Salt & Lavender Clothing! In 2025, I’m focusing on expanding our reach and making it easier for new customers to discover us—whether through increasing our presence at pop-up events, having more interactive social media, or collaborating with others.
I want to make it easier than ever for new customers to discover Salt & Lavender Clothing. The goal? To keep growing while staying true to what makes Salt & Lavender Clothing special—offering cute, casual, comfortable (and affordable!) styles while also fostering a welcoming and supportive community.
Let’s Make the Most of 2025!
This year is all about taking risks, trying new things, and showing up in bigger ways—and I’m so grateful to have you along for the journey. Whether you’ve been here from the beginning or you’re just discovering Salt & Lavender Clothing, thank you for being a part of this dream. Your support means everything, and I can’t wait to see where this year takes us!
💜 Jessica
P.S. Love What I’m Doing? Here’s How You Can Help! 💜
If you love what I’m building with Salt & Lavender Clothing, I would be so grateful if you could help spread the word! Every like, comment, and share on social media makes a huge difference. If you’ve ever purchased something you love, consider tagging us in your posts or stories. Bring a friend to a pop-up event, tell someone about Salt & Lavender Clothing, or just share our page with someone who might love our style. Your support helps this dream grow, and I truly couldn’t do this without you!
https://www.powellchamber.com/events/details/powell-street-market-6033
https://www.thedublinmarket.com